• Client

    Mike L. Murphy
  • Niche

    Course Creators / Authors
  • Year

  • Website


The Visionary Planner + EXOTTO

Mike L. Murphy is the founder of The Visionary Planner that helps you package your expertise and passion into an online brand that changes the world.


He has worked on blockbuster movies such as Lord of the Rings, Harry Potter, and Ironman that have helped him to structure the development and growth of hundreds of small businesses to 6, 7, and all the way to 8-figure businesses without the overwhelm and stress.


They were searching for a B2B SaaS marketing company with strong expertise in executing marketing campaigns and generating B2B marketing leads on Email and LinkedIn. Their main goal was to get leads on LinkedIn and email  by engaging with Course creators, coaches, speakers, consultants, authors and to develop brand awareness.

The Solution​: Appointment Setting Services at EXOTTO

We carried out extensive research and developed a marketing plan based on their objectives.


Designed multiple email campaigns consisting of a three-step email sequence as the client wanted to target different niches.  Also, we used to optimize the email templates on a weekly basis because the client was constantly looking for new things to test and his primary focus was quality over quantity.


The final aim was to develop a comprehensive lead generation plan, raise brand recognition, and set up meetings with a variety of speakers, authors, experts, health and wellness mentors, and consultants.

The Results

Our 3-step email sequence kept The Visionary Planner’s target audience engaged, resulting in over 2k+ replies and leading to more than 60 appointments.

EXOTTO helps The Visionary Planner create a pipeline of continuous, compelling prospects


increase in new users





Better Relationships. Less
work. More sales.