Setting Up B2B Appointments: Everything You Should Know About
What Is B2b Appointment Setting?
B2B Appointment Setting consists of a team that performs outreach activities through email, calling or social media. That team will follow up with, nurture, and eventually arrange appointments with qualified sales leads as part of the B2B appointment setup process.
B2B appointment setting is regarded as a success when the reps are able to schedule appointments with qualified leads. Essentially, a firm implementing this method invests more time and effort in the prospecting stage to guarantee that they are reaching and marketing to prospects that are a good fit for their service.
To effectively set up an appointment, follow these steps:
In the prospecting stage, sales development professionals work with marketing and sales qualifying leads to determine where the prospect is in their decision-making process.
By this time the lead must have expressed interest in your service or product so the sales team should determine if the prospect represents a sales opportunity.
If it is perceived that this prospect is likely to become a client, they would then move on to the next phase.
2. Be Personable
While the ultimate aim is to convince your leads to engage, appointment-setters should focus on establishing trust and interacting with them on a personal level.
The purpose of appointment-makers is not to sell the service. It is to learn about your leads’ requirements and worries in order to decide if they are a suitable fit for what your organization has to offer. When qualifying new leads, avoid being overly aggressive or prescriptive, and instead use a conversational approach.
3. Utilize Technology
Every B2B appointment scheduling firm has its own technology stack.
There are also a number of tools available to your sales team to assist with B2B appointment scheduling. The basic thing is to understand the tools and see how you can integrate those into your existing systems.
4. Messaging Approval
There is always a back and forth communication between the client and the relevant team regarding the approval of email templates or any other scripts. So, only after the client’s approval the team will start working further on the campaign.
5. Schedule Meetings
As soon as the campaign is launched, you’ll start getting leads. And out of all the leads, the concerned team engages with the qualified ones and get them booked on the calendar for an introductory call.
6. Review Results
Once you start getting leads you need to review the results and should make necessary changes on a weekly basis as per the need. These changes made on a weekly basis are very crucial for the success of the project.
The Last Word
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