Amazing Facts about Email Marketing
Whenever it comes to marketing, your company can’t simply ignore an important tool like email marketing.
But, with many other ways to communicate with your clients, why should you rely on email marketing in the first place? Is it even necessary? In a word, yeah.
The impact of email marketing can do much more than just getting messages into inboxes. There’s a lot of buzz surrounding email marketing and its benefits, but do you know some of the amazing facts about email marketing?
1. Email is used by half of the world's population
You must be aware that there are about four billion active email users worldwide? This essentially indicates that email is used for personal and professional communication by half of the world’s population.
The important fact is that email marketing allows you to contact almost every user out there. Because no other communication network can match email in terms of overall volume, you should make email a major priority in your marketing plan.
Of course, four billion is only a beginning that offers you a significant lead generating edge. You’ll need to acquire targeted addresses first, but since practically every person uses email for contact, it’ll be much easier to collect hundreds or even thousands of confirmed leads.
2. In email marketing, timing is crucial
Timing plays an extremely important role in email marketing. For example, sending a message on Saturday evening vs Monday morning is a very different experience.
If you would like your emails to get noticed, send them when the majority of people are checking their inboxes. The timing of your campaign can have a significant impact on the open and click-through rates.
According to the survey, sending emails on Tuesday around 10 a.m. will result in greater open and click-through rates for the average organization. But keep in mind that we’re simply talking about ordinary businesses and target audiences.
If you really want to get the most out of your email newsletters, you should research your target audience’s behaviors and determine the best time to send them.
3. When it comes to email, personalization is a game changer.
If you want to keep your audience interested and urge them to take action, every component of your emails, from the subject lines to the content, must be excellent.
When sending out emails, a smart email marketing tip is to personalize your greeting and subject line to include specific names. If that’s too much work, personalize your emails by including the company’s name, industry, or a topic of interest.
It all starts with a headline, since almost half of people read emails solely based on subject lines. However, this is only the first step; your material must also be clear, simple, and actionable. Create a simple and concise subject line, and then explain it.
4. Emails are actually read by people
Every second, around 936,740 valid emails are sent throughout the world, according to Internetlive stats.
People are claimed to read their emails, but that does not imply they read everything or have the leisure to read a novel-length newsletter. To be successful, you must focus on a well-designed email marketing campaign.
To encourage individuals to really read your message instead of just scrolling down to get to what’s vital, make the written content conversational and between 300 and 500 words long.
If you send extensive emails, they’ll almost certainly wind up in the trash.
5. Email Is the Most Popular Digital Marketing Platform
Personalization and interactive content are becoming more common in email marketing.
Despite the rise of new digital methods, email continues to reign supreme. With a high certainty in the power of email, more organizations are seeking for the ideal email marketing platform to implement their goals.
Email would not be extensively utilized if it did not provide tremendous value to businesses. Email may generate “great” to “good” ROI, according to three out of four businesses. This is in line with another study, which found that 60% of marketers saw a favorable ROI from email marketing.
6. Based just on the subject line, 69% of email recipients report emails as spam
According to an Invesp study, 69% of email users will flag an email as spam before ever opening it.
The fact is that the boundary between shady clickbait and legitimate email marketing is blurring, as spammers get more sophisticated in their message and marketers utilize entirely unrelated subject lines to stand out and attract a click.
It’s tough for subscribers to tell one from the other at first sight because of this. Especially if they’ve had a negative previous encounter.
So, the subject lines should usually be short and simple, genuine, and most importantly, BE RELEVANT.
7. It has one of the highest customer retention rates in the market
For so many years, marketers have rated email as the most successful medium for awareness, engagement, conversion, and retention due to the extensive customisation possibilities and high interaction and open percentages associated with branded email. Email now has the greatest percentage of client retention.
There may be a lot of chatter about social media, likes, shares, and tweets, but that doesn’t mean email marketing isn’t still important. When it comes to client acquisition and retention, the outcomes of this study reveal that email marketing outperforms organic search, sponsored search, and social media.
The Final Word
Email is not just the oldest, as well as the most widely used marketing channel on the globe. Without an all-encompassing email marketing plan, your business will struggle to grow, that’s why we’ve shared some lesser-known facts regarding this communication channel.
We hope this piece has given you more insight into the actual worth of email campaigns and inspired you to enhance your email marketing strategy.
Exotto can provide you with the best Email Marketing methods to help you expand your business.