Whenever it comes to marketing, your company needs to pay attention to an essential tool like email marketing. Welcome to the vibrant world of marketing, where every click, every word, and every conversion matters. In this blog, we dive headfirst into the exciting realm of email marketing. So, whether you’re a seasoned professional or just starting, get ready to unleash the true potential of email marketing like never before. But, with many other ways to communicate with your clients, why should you rely on email in the first place? Is it even necessary? Before getting into the answers to these queries, let’s first look at what email marketing is.
It is a digital marketing strategy that involves sending targeted messages via email to a group of individuals to promote products and services or engage with customers. It enables businesses to build relationships, drive conversions, and deliver personalized content directly to their audience’s inbox. The impact of email marketing can do much more than just get messages into inboxes. There’s much buzz surrounding email marketing and its benefits, but do you know some amazing facts about Email Marketing?
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Let's discuss some of the amazing facts about Email Marketing:
1. Email is used by half of the world's population
You must be aware that about four billion active email users worldwide exist, which indicates that half of the world’s population uses email for personal and professional communication. The critical fact is that email marketing allows you to contact almost every user out there. Because no other communication network can match it in terms of overall volume, you should prioritize it in your marketing plan.
Of course, four billion is only a beginning that offers you a significant lead-generating edge. You’ll need to acquire targeted addresses first, but since practically every person uses email for contact, it’ll be much easier to collect hundreds or thousands of confirmed leads.
2. In email marketing, timing is crucial
Timing plays a crucial role in email marketing. For example, sending a message on Saturday evening vs. Monday morning is a very different experience. If you want your emails to get noticed, send them when most people check their inboxes. The timing of your campaign can have a significant impact on the open and click-through rates.
According to the survey, sending emails on Tuesday around 10 a.m. will result in more remarkable open and click-through rates for the average organization. But remember that we’re simply talking about ordinary businesses and target audiences. To get the most out of your email newsletters, research your target audience’s behaviors and determine the best time to send them.
If you want to keep your audience interested and urge them to take action, every component of your emails, from the subject lines to the content, must be excellent. When sending out emails, an intelligent email marketing tip is to personalize your greeting and subject line to include specific names. If that’s too much work, personalize your emails with the company’s name, industry, or a topic of interest.
It all starts with a headline since almost half of the people read emails solely based on subject lines. However, this is only the first step; your material must be explicit, simple, and actionable. Create a simple and concise subject line, and then explain it.
4. People read emails
Every second, around 936,740 valid emails are sent throughout the world, according to Internet Live stats. People are claimed to read their emails, but that does not imply they read everything or have the leisure to read a novel-length newsletter. Therefore, to be successful, you must focus on a well-designed email marketing campaign.
To encourage individuals to read your message instead of just scrolling down to get to what’s vital, make the written content conversational and between 300 and 500 words long. If you send extensive emails, they’ll almost certainly wind up in the trash.
5. Email Is the Most Popular Digital Marketing Channel
Personalization and interactive content are becoming more common in email marketing. Despite the rise of new digital methods, email continues to reign supreme. With a high certainty in the power of email, more organizations are seeking the ideal email marketing platform to implement their goals.
Email would only be extensively utilized if it provided tremendous value to businesses. According to three out of four businesses, email may generate “great” to “good” ROI, and it aligns with another study, which found that 60% of marketers saw a favorable ROI from email marketing.
6. Based just on the subject line, 69% of email recipients report emails as spam
According to an Invesp study, 69% of email users will flag an email as spam before ever opening it. The boundary between shady clickbait and legitimate email marketing is blurring as spammers get more sophisticated in their message, and marketers utilize entirely unrelated subject lines to stand out and attract a click. It’s tough for subscribers to tell one from the other at first sight because of this, especially if they’ve had a negative previous encounter.
So, the subject lines should usually be short and simple, genuine, and, most importantly, RELEVANT.
7. Email Marketing has one of the highest customer retention rates in the market
For many years, marketers have rated email as the most successful medium for awareness, engagement, conversion, and retention due to the extensive customization possibilities and high interaction and open percentages associated with branded email. Email now has the most significant rate of client retention.
There may be a lot of chatter about social media, likes, shares, and tweets, but that doesn’t mean email marketing isn’t still important. Regarding client acquisition and retention, the outcomes of this study reveal that email marketing outperforms organic search, sponsored search, and social media.
In conclusion, email marketing has proven to be an invaluable strategy for businesses seeking to engage their audience, boost conversions, and achieve remarkable growth. By implementing the tips shared in this blog, you can unlock the true potential of your email campaigns. However, we understand that mastering its intricacies can be daunting. That’s where Exotto comes in.
As a leader in lead generation services, we specialize in helping businesses maximize their efforts and generate high-quality leads. Our team of experts is well-versed in crafting compelling subject lines, creating engaging content, and implementing advanced segmentation and automation techniques.
Don’t let the complexities of email marketing hold you back. Contact us today to supercharge your campaigns and take your business to new heights. Let’s achieve unparalleled success together!
- Email marketing allows businesses to reach almost every user out there, with approximately four billion active users worldwide.
- Timing plays a crucial role in it, and sending emails on Tuesday around 10 a.m. tends to result in higher open and click-through rates.
- Personalization is a game-changer in email marketing, from personalized greetings and subject lines to clear and actionable content.