B2B Capital Case Study
- Appointment Setting
- Marketing
-
Client
Travis -
Niche
Financial advisory and M&A -
Year
2024 -
Website
ttp://www.b2bcapital.ch/
In 3 months, EXOTTO helped B2B Capital to create a pipeline of continuous, compelling prospects.
Customer Story
B2B Capital is a leader in high-risk corporate finance, mergers & acquisitions, negotiation, and corporate restructuring. They have experience in strategic negotiation consulting to handling multi-billion-dollar restructuring mandates, providing their clients the best possible outcome for complex financial and corporate transitions.
With a focus on high-revenue companies, i.e., technology firms with a minimum of $1 million in annual recurring revenue (ARR) and non-technology firms with a minimum of $5 million in annual revenue, B2B Capital required a focused and targeted strategy to reach the right decision-makers. It was a bit difficult for B2B capital to cover their niche effectively by themselves.
Hence, they collaborated with Exotto to improve their outreach strategy and communicate effectively with top-level executives.
Challenge
- Difficulty in reaching high-level decision-makers like Founder, Co-founder, “C-Suite” (e.g., CEO, COO, CTO), Owner, Partner, Managing Director, General Manager, President, Vice President.
- Needed a strategic outreach plan to engage businesses that require financial advisory and M&A services.
- Required highly customized engagement tactics to turn high-value leads into meetings.
The Solution
- Strategic Research: Exotto carried out extensive research to establish B2B Capital’s Ideal Customer Profiles (ICPs), review industry trends, and develop a data-driven outreach plan.
- Email & LinkedIn Campaigns: We created and launched targeted email and LinkedIn outreach campaigns designed for C-level executives and business owners. We also optimized messages, and subject lines, and segmented the audience to achieve higher results and engagement.
- Engagement & Follow-ups: Exotto started valuable conversations with decision-makers, building relationships and converting engaged prospects into high-value appointments.
The Results
- 191 Appointments
- 420 Conversations
- Outreached 9440 Prospects
