Coterie Consulting Case Study
- Appointment Setting
- Marketing
-
Client
Robert W Baker Jr -
Niche
Business Coaching/Consulting -
Year
2023 -
LinkedIn
http://linkedin.com/in/rob-baker-024b867
In four months, EXOTTO helped Coterie Consulting to create a pipeline of continuous, compelling prospects.
Customer Story
Coterie Consulting specializes in helping distressed companies regain stability and achieve long-term success. Despite their expertise, they struggled with lead generation, client campaign management, and maintaining consistent communication. They needed a more effective way to reach and engage with decision-makers in companies facing challenges.
By partnering with Exotto, Coterie Consulting was able to streamline its lead generation process. Exotto’s personalized approach quickly initiated contact with 783 prospects through email outreach. This led to 29 warm leads, resulting in valuable appointments that positioned them as a trusted partner for businesses in need of recovery and growth strategies.
Exotto’s targeted, data-driven outreach strategy helped Coterie Consulting connect with the right audience, improve internal processes, and secure qualified leads, enabling them to focus on delivering their services effectively.
Challenge
- Identifying Prospects: Struggled to find up-to-date data on distressed companies.
- Reaching Decision-Makers: It was difficult to connect with key decision-makers due to gatekeepers and busy schedules.
- Effective Messaging: Needed personalized messages that addressed pain points and showcased expertise.
- Resource Limitations: Internal resources were stretched, limiting focus on lead generation and strategy refinement.
The Solution
Exotto created a customized outreach strategy to address these challenges:
- Data-Driven Insights: Using LinkedIn Sales Navigator, Exotto identified a list of companies fitting Coterie Consulting’s ideal client profile.
- Targeted Outreach Strategy: Exotto analyzed the behavior, preferences, and needs of the target audience to understand how, where, and why they search for solutions offered by Coterie Consulting.
- Multi-Channel Campaigns: Email and LinkedIn campaigns were designed to ensure the messaging reached decision-makers effectively. The messages were personalized to emphasize Coterie Consulting’s value proposition.
The Results
- 29 Appointments
- 783 Conversations
- Outreached 13036 Prospects
