Emerald Cove Case Study
- Appointment Setting
- Marketing
-
Client
Daniel Stephenson -
Niche
Marketing -
Year
2021 -
Website
https://www.emeraldcoveco.com
In six weeks, EXOTTO helped Emerald Cove to create a pipeline of continuous, compelling prospects.
Customer Story
Emerald Cove is a B2B digital marketing company that specializes in helping other businesses boost their sales through personalized digital strategies. They have successfully partnered with renowned brands such as TalkTalk, Petplan pet insurance, LNER trains, Renault, Dacia, and Red5 gadget shop, driving these companies to beat their sales targets and achieve lasting success.
Despite its impressive track record in helping clients generate sales leads and drive growth, Emerald Cove faced a challenge of its own: it needed assistance in generating leads for its own business. Despite being experts in digital marketing, they found it difficult to effectively generate high-quality leads for their services.
That’s when Emerald Cove turned to Exotto. With Exotto’s expertise in outbound and inbound marketing, Emerald Cove was able to adopt a data-driven approach to lead generation. By working closely with Exotto’s team, Emerald Cove developed a comprehensive and customized strategy that focused on targeted outreach, email marketing campaigns, and LinkedIn engagement—all key components to driving effective results.
Challenge
- Target SaaS Product Owners such as CEOs, Founders, Directors, etc.
- Generate leads of the decision-makers in companies with 1-50 employees.
The Solution
To meet Emerald Cove’s objectives, Exotto designed a multi-step, personalized approach to lead generation that was focused on understanding the needs of potential clients in the SaaS space. Here’s how the solution unfolded:
- Lead Generation: Exotto began by targeting SaaS product owners, particularly those in decision-making positions within companies that fit the criteria of 1-50 employees. The team used a combination of data enrichment tools and tailored outreach strategies to ensure the highest quality prospects.
- Outreach Strategy Development: Exotto crafted a clear and effective outreach strategy, which included a combination of cold emailing and LinkedIn campaigns. This strategy was designed to build awareness of Emerald Cove’s services and initiate conversations with key decision-makers.
- Campaign Execution: The team developed a series of compelling email and LinkedIn messages, ensuring they were personalized and aligned with the pain points and needs of the target audience. These campaigns focused on educating the prospects about the benefits of working with Emerald Cove and how they could help solve their unique challenges.
The Results
- 39 Appointments
- 337 Conversations
- Outreached 3220 Prospects
