Tariq Sultan Case Study
- Appointment Setting
- Marketing
-
Client
Tariq Sultan -
Niche
Business Coaching/Consulting -
Year
2023 -
LinkedIn
https://www.linkedin.com/in/tariq-sultan-3b6951228/
In 3 months, EXOTTO helped Tariq Sultan to create a pipeline of continuous, compelling prospects.
Prospects
Conversations
Appointments
Customer Story
Tariq Sultan provides career coaching and business consulting services to individuals looking to advance their careers, get promotions, change jobs, increase profits or start and grow their businesses. He offers Career Packages, Business Packages, and Written Services (CV/LinkedIn optimization). He works with any small-medium business owner or people, looking to start businesses fresh businesses. His clients were small-medium business owners from all over the world who speak the English language.
To attract more qualified leads for his Ideal Customer Profile and grow his client base, Tariq partnered with Exotto to find the right decision-makers and a targeted lead-generation strategy for his business.
Challenge
- Difficulty in reaching out to career professionals who are actively looking for career progression.
- A systematic outreach strategy was required to reach business owners and aspiring entrepreneurs.
- Needed a winning strategy to schedule more consultations and turn leads into paying clients.
- Acquiring prospects through email and LinkedIn to reach professionals and small business owners globally.
The Solution
- Strategic Planning: Exotto researched and established Tariq’s Ideal Customer Profiles (ICPs), studied industry trends, and developed a marketing strategy that matched his services.
- Targeted Email & LinkedIn Campaigns: Exotto targeted career professionals, business owners, and aspiring entrepreneurs. Exotto segmented and personalized outreach campaigns and ensured engagement optimization, response rates, and conversions.
- Engagement & Follow-ups: Exotto enabled one-on-one conversations with qualified prospects, which guaranteed significant conversations and quality appointments with professionals and business owners.
The Results
- 29 Appointments
- 445 Conversations
- 9656 Prospects Outreached
Tariq Sultan + Exotto
By collaborating with Exotto, Tariq successfully increased his lead generation efforts, connected with the right audience, and increased consultations with career professionals and business owners.
