Lead Generation Strategies for B2B Startups



Lead Generation Strategies for B2B Startups

What works when it comes to B2B lead generation?

Before coming to lead generation the first thing to understand is “what exactly is a lead?”

A lead can be defined as someone who has expressed an interest in your business. Everyone cannot be a lead, as people have varied interests and requirements. Businesses should focus on people who are interested in what they are offering rather than marketing to everyone.

The generation of leads is one of any company’s major objectives. For businesses, lead creation requires a lot of effort and money.

Marketers are able to perfect their skills in getting high-quality leads with the introduction of modern marketing tools, software, and social media platforms. The most difficult part is deciding which leads are of good quality. The most high-quality leads may help businesses increase sales and ROI. When it comes to leads, though, many businesses still prioritize quantity above quality.

In this article, we’ll break down the most important Lead Generation Strategies and look at some of the most efficient ways to create leads and fill your funnel with potential clients.

Set objectives

Setting and achieving goals is a vital aspect of any lead generation plan. Lead generation strategies that aren’t focused on objectives cannot yield meaningful results. As a result, marketers may be unsure whether to repeat certain actions.

Currently, the biggest challenge that most marketers find in lead generation is generating high quality leads. By generating strategic goals and then determining the techniques that will help you to reach those goals, you can overcome this challenge. 

So, before you develop any lead generation plan for your company, consider the goals and key outcomes you want to attain.

Setting the right objectives can help you to track progress and align your strategic goals across your organization.

Monitor the KPIs of your lead generation plan

Key performance indicators, or KPIs, are measures that help you assess how well your lead generation activities are doing in comparison to the target you’ve set.

They indicate which of your methods are effective and which need to be tweaked or modified.

This will help to determine what has to be done to improve your lead generating business model and as a result, you’ll be able to produce more leads for your company.

When it comes to lead generation, there are a lot of critical KPIs to consider, with conversion rates – MQLs – Marketing Qualified Leads and cost metrics likely at the top of the list.

Make landing pages that are easy to understand and use

Landing pages are a basic approach for software firms to generate leads. They provide an engaging, concentrated experience for your consumers, and they allow you greater control over your campaigns.

A landing page is to which visitors are sent after clicking on your email, YouTube or Google ad. As a result, it acts as a link between your audience and your company’s offer.

Landing pages that are well-designed will encourage visitors to provide their contact information and become leads.

Always do testing, but test properly

It’s great to have solid advice, but it’s risky to assume that just because it worked for someone else, it’ll work for you as well. That’s not to say you shouldn’t listen to good advice but you should test, test, test – and do it well.

When it comes to lead generation through your website, there’s no better method to effectively identify areas to improve than using A/B testing. A/B testing is ideal for increasing lead generation on your website

 A/B testing may be used to test almost every element of your website, including calls to action, price information, layout and style options, and so on. 

Perhaps the most important advantage of A/B testing is that the findings are clear. Without the requirement for strategic planning meetings or predictions, changes may be adopted quickly.

Lead Magnets

A lead magnet is a resource that a company offers in return for an email address or other contact information. Webinars, booklets, and guidelines are all examples of lead magnets that your users will find useful.

A lead magnet’s objective is to collect more leads, which can eventually be qualified or nurtured through the marketing funnel.

Many websites provide important material such as downloadable pdfs without requiring an email address, which is an intriguing strategy for establishing trust with your audience.  However, this isn’t really a lead generation magnet because it doesn’t provide you with enough information on the leads to follow up on and close more deals.

Key Points:

  • If technology organizations want to retain growth and remain competitive in the industry, they need to develop distinctive lead generating tactics.
  • Setting and tracking the correct goals is the foundation for successful lead creation.
  • B2B tech businesses can easily create leads with intent data and establish client ideal profiles.

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Lead Generation Strategies for B2B Startups
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