Drip Digital Media Case Study
- Appointment Setting
- Marketing
-
Client
Michael Minter -
Niche
eCommerce/Business Coaches -
Year
2021 -
Website
https://www.dripdigitalmedia.com/
In just two months, EXOTTO helped Drip Digital Media to create a pipeline of continuous, compelling prospects.
Customer Story
Drip Digital Media is a successful digital marketing agency that creates both paid and unpaid marketing solutions for clients globally. They work with various channels such as Facebook, Instagram, Google, YouTube, TikTok, LinkedIn and even email campaigns.
Drip Digital Media, despite all its sturdy skills, was experiencing immense difficulties in client campaigns and optimization of internal processes. To address these issues, Exotto partnered with Drip Digital Media to enhance operational efficiency and help them reach their target audience effectively.
Exotto launched a campaign that generated hundreds of leads and steadily improved results over time. Through targeted email outreach to over 6,400 prospects, more than 65 leads turned into booked appointments with high-value prospects, creating meaningful growth opportunities
Challenge
- Connect with individuals seeking long-term business relationships and scalable growth strategies.
- Target CEOs, business owners, and decision-makers in digital media companies aiming to expand beyond referrals by automating their marketing and sales operations.
The Solution
- Strategic Outreach:
Exotto executed a highly targeted email campaign that reached over 6,400 prospects, focusing on engaging CEOs and other decision-makers in digital media and related industries. - Campaign Optimization:By conducting A/B testing on messaging, Exotto maximized engagement rates and ensured that communications resonated with the target audience. A team of specialists monitored and optimized campaign performance daily to achieve the best results.
- Lead Nurturing:
The campaign successfully engaged over 6000 warm leads through personalized email communication, hence building trust, and fostering relationships. This effort resulted in 65 booked appointments with high-value prospects, including business coaches, consultants, and decision-makers.
The Results
- 65 Appointments
- 611Conversations
- Outreached 6409 Prospects
