Higher Arc Case Study
- Appointment Setting
- Marketing
-
Client
James Lee Kawski -
Niche
Business Coaching -
Year
2023 -
Website
https://www.higher-arc.com/
In 3 months, EXOTTO helped Higher Arc to create a pipeline of continuous, compelling prospects.
Prospects
Conversations
Appointments
Customer Story
Higher Arc specializes in executive coaching, team coaching, business coaching, and making connections with high-end like-minded professionals to change ideas, challenge limitations, and push boundaries. They help executives, finders, business coaches, and business owners to develop their leadership skills, and build a high-performing team for them so that they can align with their goals, and drive business success.
Higher Arc enables decision-makers to build their business better and accomplish more in shorter periods. But to expand its reach, target the right decision-makers, and enhance lead generation strategy, it partnered with Exotto.
Challenge
- It was hard to reach senior-level executives, founders, and business owners.
- Needed a more focused approach to get decision-makers in the biotech and tech industries involved.
- Needed a strategic outreach campaign with higher appointment conversion rates.
- Capturing prospects on LinkedIn through focused outreach to professionals in transition, tech, and biotech professionals.
The Solution
- Strategic Research: Exotto conducted in-depth research to define Higher Arc’s Ideal Customer Profiles (ICPs), analyzed industry trends, and personalized strategies according to the ICPs to resonate with senior executives and founders.
- Multichannel Outreach: We launched a multi-channel outreach campaign via LinkedIn, using different filters to connect with high-level professionals in tech, biotech, and transition phases. We personalized the messages and emails to maximize engagement and response rates.
- Engagement & Follow-ups: Exotto initiated meaningful conversations with decision-makers, nurtured relationships, and scheduled high-value appointments with executives, founders, and business owners.
The Results
- 24 Appointments
- 120 Conversations
- Outreached 10,628 Prospects
Higher Arc + Exotto
By collaborating with Exotto, Higher Arc successfully expanded its reach, connected with key decision-makers, and secured valuable business opportunities within a highly competitive niche.
