ProGlobal Business Case Study
- Appointment Setting
- Marketing
-
Client
Malcolm Reid Sr -
Role
Coaches/ Consultants -
Year
2021-25 -
Website
https://proglobalbusinessacademy.com/
In 48 months, EXOTTO helped ProGlobal Business to create a pipeline of continuous, compelling prospects.
Customer Story
Malcolm Reid Sr., founder of ProGlobal Business Advisors, is a seasoned marketing coach with a mission to help small business owners boost their annual revenue by at least $50,000—without spending a single dollar on marketing or advertising. And he guarantees results! Together with a team of experienced professionals specializing in finance, operations, and business growth, Malcolm is actively acquiring and investing in businesses generating $1.5M to $20M in revenue within the home services industry.
Facing the need for a robust lead generation system, ProGlobal Business Advisors turned to Exotto for a transformative solution. With a focus on leveraging advanced technology and data-driven strategies, Exotto addressed ProGlobal’s core challenges and set the stage for growth.
Challenge
- Need for Dedicated Outreach Team: Required a specialized team to generate high-quality, pre-qualified leads.
- Target Audience: Focused on small and medium-sized businesses (SMBs) with growth potential in the United States, particularly in coaching, accounting, and marketing industries.
- Channel Optimization: Required effective use of LinkedIn and email outreach to engage with prospects.
- Geographic Focus: Targeted businesses primarily located in the United States.
- CRM Enhancement: Needed daily optimization of their CRM system to streamline lead management and engagement tracking.
The Solution
- Targeted Email Campaigns: Created a sophisticated three-step email series to engage and qualify prospects.
- Video Campaigns: High-quality, personalized video content to create a stronger connection with prospects.
- Daily Outreach Efforts: Sending over 1,000 emails and LinkedIn requests each day to maintain consistent engagement.
- Content Marketing: Leveraging ProGlobal’s Facebook account to share value-driven content and attract leads.
- CRM Optimization: Implementing and continuously refining their CRM system to improve data tracking and maximize efficiency.
The Results
- 7,478 Appointments
- 57,005 Conversations
- Outreached 23,13,500 Prospects
