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ProGlobal Business Case Study

  • Appointment Setting
  • Marketing

  • Client

    Malcolm Reid Sr

  • Role

    Coaches/ Consultants

  • Year

    2021-25

  • Website

    https://proglobalbusinessacademy.com/

In 48 months, EXOTTO helped ProGlobal Business to create a pipeline of continuous, compelling prospects.

Prospects

Conversations

Appointments

Customer Story

Malcolm Reid Sr., founder of ProGlobal Business Advisors, is a seasoned marketing coach with a mission to help small business owners boost their annual revenue by at least $50,000—without spending a single dollar on marketing or advertising. And he guarantees results! Together with a team of experienced professionals specializing in finance, operations, and business growth, Malcolm is actively acquiring and investing in businesses generating $1.5M to $20M in revenue within the home services industry.

 

Facing the need for a robust lead generation system, ProGlobal Business Advisors turned to Exotto for a transformative solution. With a focus on leveraging advanced technology and data-driven strategies, Exotto addressed ProGlobal’s core challenges and set the stage for growth.

Challenge​

  1. Need for Dedicated Outreach Team: Required a specialized team to generate high-quality, pre-qualified leads.
  2. Target Audience: Focused on small and medium-sized businesses (SMBs) with growth potential in the United States, particularly in coaching, accounting, and marketing industries.
  3. Channel Optimization: Required effective use of LinkedIn and email outreach to engage with prospects.
  4. Geographic Focus: Targeted businesses primarily located in the United States.
  5. CRM Enhancement: Needed daily optimization of their CRM system to streamline lead management and engagement tracking.
  •  

The Solution​​

  1. Targeted Email Campaigns: Created a sophisticated three-step email series to engage and qualify prospects.
  2. Video Campaigns: High-quality, personalized video content to create a stronger connection with prospects.
  3. Daily Outreach Efforts: Sending over 1,000 emails and LinkedIn requests each day to maintain consistent engagement.
  4. Content Marketing: Leveraging ProGlobal’s Facebook account to share value-driven content and attract leads.
  5. CRM Optimization: Implementing and continuously refining their CRM system to improve data tracking and maximize efficiency.

The Results​

  • 7,478 Appointments
  • 57,005 Conversations
  • Outreached 23,13,500 Prospects

ProGlobal Business + Exotto

Witness the transformative power of Exotto's solution as ProGlobal Business conquers challenges, achieves exceptional results, and secures a thriving future.
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Better Relationships, Less
Work, More Sales.

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