Rolling Sands Consulting Case Study
- Appointment Setting
- Marketing
-
Client
Tracey Copeland -
Niche
Marketing/ Branding -
Year
2022 -
Website
https://rollingsandsconsulting.ca/
In one month, EXOTTO helped Rolling Sands Consulting to create a pipeline of continuous, compelling prospects.
Customer Story
Rolling Sands Consulting is a one-person consultancy specializing in Brand Communications, Strategy & Planning, Coaching, and Workshops. With experience spanning startups and multinational organizations, it helps businesses establish new brands or revitalize existing ones.
Despite its expertise, the consultancy faced challenges in scaling. As a solo operation, balancing client work and business growth was difficult. It needed a strong marketing team, a more defined personal brand, and strategic lead generation focused on the Canadian market to reach decision-makers effectively.
Exotto partnered with Rolling Sands Consulting to tackle these challenges. By understanding its goals, Exotto implemented targeted outreach, built trust with prospects, and guided the creation of a robust marketing team. Together, they transformed growth ambitions into measurable results, helping the consultancy build credibility and expand its reach.
Challenge
Rolling Sands Consulting faced several challenges:
- Lead Generation for a Specific Location: The business needed targeted lead generation focused on Canada to reach the right audience.
- Strategic Hiring: As a one-person operation, there was a pressing need to develop a strong, hierarchical marketing team to support scaling efforts.
- Brand Building: To establish itself as a trusted authority in its niche, Rolling Sands required strategic audits to enhance its content and outreach efforts.
The Solution
- Team Building: Assisted in hiring and establishing a robust marketing team to support long-term growth.
- Brand Trust Development: Created strategies to build credibility and trust with the target audience.
- Precision Targeting: Focused on companies with 1-75 employees, specifically targeting roles like Founders, CEOs, CMOs, Directors or Heads of Marketing, COOs, and General Managers.
- Content Strategy: Conducted audits to refine branding efforts and ensure strategic content distribution.
The Results
- 12 Appointments
- 162 Conversations
- Outreached 2804 Prospects
