Cold Email Marketing
At Exotto, we customize B2B cold email campaigns that connect you to high-quality leads, helping you close deals faster through smart and strategic cold emails for sales. Accelerate your sales with our expert cold email marketing services.
Cold Email Marketing
At Exotto, we customize B2B cold email campaigns that connect you to high-quality leads, helping you close deals faster through smart and strategic cold emails for sales. Accelerate your sales with our expert cold email marketing services.
Our Roadmap
Discover
Our team understands your business, target audience, needs, pain points, and goals.
Design
We design an email outreach campaign to target the decision-makers you want to work with.
Engage
We engage with your ideal customers and open value-based conversations that can teach them about your products and services.
Schedule
Our team manages all the end-to-end communication and objections. We build the connections, you build the relationship.
How Your Pipeline Will Look With Exotto?
Focus on scaling your business while we deliver you sales-ready B2B leads.
We Take Care of The Entire User Journey
Reaching out to potential customers through multiple channels, ensuring a hassle-free experience for them. We create a fully integrated plan encompassing email, LinkedIn, and social selling so that your prospects are reached at the right time and place.
Prospects engage through an email opening, subscribing to a newsletter, clicking on an ad, answering in WhatsApp, attending a webinar, and so forth. The prospects are activated and become interested in your product or service.
Converting the interest leads to paying customers. Through customized appointment-settings and constant follow-ups, we ensure that your leads attend demo calls and online or face-to-face meetings with your sales executives.
Your Part In The Process
Attend booked appointments, run sales negotiations, and sign new deals.
How Your Pipeline Will Look With Exotto
Focus on scaling your business while we deliver you sales-ready B2B leads.
We Take Care of The Entire User Journey
Reaching out to potential customers through multiple channels, ensuring a hassle-free experience for them. We create a fully integrated plan encompassing email, LinkedIn, and social selling so that your prospects are reached at the right time and place.
Prospects engage through an email opening, subscribing to a newsletter, clicking on an ad, answering in WhatsApp, attending a webinar, and so forth. The prospects are activated and become interested in your product or service.
Converting the interest leads to paying customers. Through customized appointment-settings and constant follow-ups, we ensure that your leads attend demo calls and online or face-to-face meetings with your sales executives.
Your Part In The Process
Attend booked appointments, run sales negotiations, and sign new deals.
How Does Our Cold Email Marketing Work?
Technical Email Setup nd Audit
- We configure your email domain and infrastructure (e.g., SPF, DKIM, DMARC) correctly.
- Verify your sender reputation and IP warm-up to get your emails into inboxes.
- We identify and fix deliverability issues to avoid spam filters.
Personalized Outreach Campaigns
- We personalize cold email campaigns according to the industry, role, and needs of the prospect.
- We use personalization techniques to make cold emails more engaging and relevant.
- Then, we align the message with the target audience in order to increase the response rate.
Email Tracking and Split Testing
- We track key metrics like open rates, click-through rates, and responses.
- Then we do A/B testing to identify which Subject lines, content, and CTAs are working best to approach the target audience.
- Finally, we optimize cold email campaigns and improve ROI.
Want to know more about Cold Email Marketing Process?
Book A Consultation TodayDiscovery & Strategy Initialization
Then we define ICP (Ideal Customer Profile) with you and design a tailored ideal customer profile for focused outreach.
Cold Email Marketing Strategy: Craft a customized cold email marketing strategy aligned with business objectives and market analysis.
Setting the foundation
Then, we make a database of targeted leads considering your ICP.
Finally, we develop templates for cold email outreach so that the leads can be reached in the best possible manner.
Running Lead Generation Campaigns
We monitor email opens, click-through rates, and responses to evaluate campaign effectiveness in real-time and optimize accordingly.
Then, we run A/B tests on variations of messaging strategies to identify which cold email message works best for you.
Optimization & Scale-Up
After this, lead nurturing campaigns are implemented to keep prospects engaged and move them along the sales funnel.
Qualified meetings are scheduled with prospects to ensure well-prepared, meaningful discussions.
How Does Our Cold Email Marketing Works?
Technical Email Setup and Audit
- We configure your email domain and infrastructure (e.g., SPF, DKIM, DMARC) correctly.
- Verify your sender reputation and IP warm-up to get your emails into inboxes.
- We identify and fix deliverability issues to avoid spam filters.
Personalized Outreach Campaigns
- We personalize cold email campaigns according to the industry, role, and needs of the prospect.
- We use personalization techniques to make cold emails more engaging and relevant.
- Then, we align the message with the target audience in order to increase the response rate.
Email Tracking and Split Testing
- We track key metrics like open rates, click-through rates, and responses.
- Then we do A/B testing to identify which Subject lines, content, and CTAs are working best to approach the target audience.
- Finally, we optimize cold email campaigns and improve ROI.
Want to know more about Cold Email Marketing Process?
Book A Consultation TodayDiscovery & strategy initialization
Then we define ICP (Ideal Customer Profile) with you and design a tailored ideal customer profile for focused outreach.
Cold Email Marketing Strategy: Craft a customized cold email marketing strategy aligned with business objectives and market analysis.
Setting the foundation
Then, we make a database of targeted leads considering your ICP.
Finally, we develop templates for cold email outreach so that the leads can be reached in the best possible manner.
Running lead generation campaigns
We monitor email opens, click-through rates, and responses to evaluate campaign effectiveness in real-time and optimize accordingly.
Then, we run A/B tests on variations of messaging strategies to identify which cold email message works best for you.
Optimization & Scale-Up
After this, lead nurturing campaigns are implemented to keep prospects engaged and move them along the sales funnel.
Qualified meetings are scheduled with prospects to ensure well-prepared, meaningful discussions.
We could be your Perfect Match!
- We personalize email campaigns that resonate with your target audience.
- We believe in precision targeting to connect with high-quality leads who are ready to close.
- We optimize strategies to maximize your ROI.
FAQs
Our cold email marketing services include creating custom email campaigns, finding and connecting with high-quality leads, and engaging them with personalized outreach to maximize your results.
As a leader in cold email outreach, we do personalized messaging and utilize data-driven insights, and advanced techniques to help you achieve highly effective cold email campaigns.
Yes., we create fully customized B2B cold email campaigns according to your business strategy and target audiences, thus attaining maximum engagement with conversions.
We use precision targeting and advanced segmentation to identify high-quality leads, ensuring that our cold email campaigns are highly effective and drive expected results.
You can expect your engagement rates as well as conversion rates significantly higher. We help you generate a predictable pipeline of leads, schedule appointments with them, nurture them, and book calls with decision-makers who are ready to convert.
What’s it like to work with Exotto?
“The team at EXOTTO is doing really great work daily. Very Serious and Very Consistent! Their knowledge and expertise are quite valuable for us. You feel like they know what they are doing. I highly recommend their services.”
Shannon Etienne
"EXOTTO was able to grow my accounts on all different social media platforms. They know the insights of social media and how to build up your brand on social media. I would recommend Exotto for anyone running a business with Social Media Presence."
Joel Rottenberg
“I have worked with Exotto since Jan 2022 on different campaigns. They have developed a strong and nurturing connection in which they discover and prioritize the factors that will deliver the best results.”
