Welcome to B2B Lead Generation Blueprint
Our B2B Lead Generation Blueprint helps you book 100+ sales calls every month with a predictable flow of qualified leads. In this blueprint, we have explained various Inbound and Outbound Marketing strategies. Every strategy will work for you differently and effectively. This blueprint will give you the framework on how to move forward with different proven B2B marketing strategies.
Why Do You Need Our B2B Lead Generation Blueprint?
Free templates and guidelines on how to write a clear marketing message that will resonate with your ideal customer profile.
Exposure and knowledge of different B2B marketing strategies to increase your revenue and how to execute each one of them.
Knowledge about various tried and tested lead generation tools and software.
High-end knowledge about the CRMs you need or deploy to reduce your efforts and increase efficiency.
Access to different tested CTAs, subject lines, templates, etc, for your outreach strategy.
Templates to write your value proposition.
What Our B2B Lead Generation Blueprint Contains?
Pick a Niche & Create Your Marketing Message
The first step to successful lead generation is defining your target audience. You must pick a niche, define your ICPs (ideal customer profile), and conduct demographic profiling.
Then, you should develop a clear marketing message that addresses the pain points of the decision-makers (your ICPs). Use key brand words to write the marketing message. After you’re done writing it, audit it, and refine your message to ensure clarity and consistency.
In the B2B Lead Generation Blueprint, we have explained the steps to write and audit the marketing message.
Then, you should develop a clear marketing message that addresses the pain points of the decision-makers (your ICPs). Use key brand words to write the marketing message. After you’re done writing it, audit it, and refine your message to ensure clarity and consistency.
In the B2B Lead Generation Blueprint, we have explained the steps to write and audit the marketing message.
Build a Strong Foundation
Before launching outreach campaigns, ensure your sales and marketing infrastructure is in place. To build a strong foundation, set up, centralize, and optimize all your marketing channels.
Then, implement the scheduling tools to book the appointments; for example: Calendly. You should also use a CRM tool to manage your prospects and other marketing efforts. Also, don’t forget to create a business proposal for lead conversion.
If you want to know about the various CRM tools or scheduling tools that could be a perfect fit for your business, then you should take a look at our B2B Lead Generation Blueprint.
Then, implement the scheduling tools to book the appointments; for example: Calendly. You should also use a CRM tool to manage your prospects and other marketing efforts. Also, don’t forget to create a business proposal for lead conversion.
If you want to know about the various CRM tools or scheduling tools that could be a perfect fit for your business, then you should take a look at our B2B Lead Generation Blueprint.
Apply the Straight-Line Concept
Align all your digital channels to build trust and credibility. Ensure you have a consistent headline, CTA, profile picture, cover image, and value proposition across all your digital platforms.
Also, optimize your website for more conversions and to provide clarity to your prospects. In our B2B Lead Generation Blueprint, we have mentioned how to implement all these in detail.
Also, optimize your website for more conversions and to provide clarity to your prospects. In our B2B Lead Generation Blueprint, we have mentioned how to implement all these in detail.
Map & Clean Your Audience Data
First of all, Decode Firmographics, Demographics & Psychographics and map out your audience for B2B Lead generation.
Then, validate and clean your data to ensure its reliability and its credibility. Regularly review and update your database and remove any outdated data or inaccurate contacts.
Use different lead generation tools, important B2B directories, and filters.
Then, validate and clean your data to ensure its reliability and its credibility. Regularly review and update your database and remove any outdated data or inaccurate contacts.
Use different lead generation tools, important B2B directories, and filters.
Build Outreach Campaigns
After you have a clean database of lead data, build various targeted outreach campaigns. Campaigns should clearly define the purpose of your outreach.
Your campaigns must communicate what your audience will gain from engaging with you. Don’t forget to personalize your outreach campaigns for higher response rates.
Use catchy subject lines and icebreakers to catch the eye of your target audience.
Your campaigns must communicate what your audience will gain from engaging with you. Don’t forget to personalize your outreach campaigns for higher response rates.
Use catchy subject lines and icebreakers to catch the eye of your target audience.
Execute Prospect Outreach Strategies
Determine different outreach channels that work for your business and help you connect with your target audience.
You can use email marketing, LinkedIn outreach, social selling, form submissions, cold calling, etc, to target and engage with your ICPs. Different outreach channels help you connect with potential clients.
You can use email marketing, LinkedIn outreach, social selling, form submissions, cold calling, etc, to target and engage with your ICPs. Different outreach channels help you connect with potential clients.
Lead Conversations
Once you start engaging with the prospects, your next step should be nurturing relationships with them through meaningful conversations. Lead nurturing is an essential step to close the deal.
You should follow up with your prospect regularly. You may also use scripts and frameworks to handle objections.
Even if the prospect is not ready to buy right away, maintaining regular contact keeps you on top of their mind. So whenever they need any service similar to yours, you’ll be the first they think of and reach out to.
You should follow up with your prospect regularly. You may also use scripts and frameworks to handle objections.
Even if the prospect is not ready to buy right away, maintaining regular contact keeps you on top of their mind. So whenever they need any service similar to yours, you’ll be the first they think of and reach out to.
Content Marketing
Content Marketing helps you to build authority, trust, and credibility. Your content should resonate with the pain points, needs, desires, and fantasies of the decision-maker.
You should develop a content strategy that aligns with your audience. Prepare content buckets for different types of content and establish a posting schedule to maintain consistency.
You should develop a content strategy that aligns with your audience. Prepare content buckets for different types of content and establish a posting schedule to maintain consistency.
Appointment Setting
Develop a plan to book appointments for your business. Your goal and the number of appointments you can handle monthly should be clear and realistic.
Automate appointment scheduling and follow-ups to ease the sales process. Use scheduling tools like Calendly or HubSpot Meetings.
Also, implement reminder sequences to reduce no-shows. Don’t forget to run the no-show and call cancellation sequences to increase the qualified appointment rate.
Automate appointment scheduling and follow-ups to ease the sales process. Use scheduling tools like Calendly or HubSpot Meetings.
Also, implement reminder sequences to reduce no-shows. Don’t forget to run the no-show and call cancellation sequences to increase the qualified appointment rate.
Scale with Paid Ads
Once your organic strategies are in place, amplify your reach with paid advertising.
You can run targeted ads on LinkedIn, Facebook, and Google. Also, you can retarget website visitors to maximize conversions.
You can run targeted ads on LinkedIn, Facebook, and Google. Also, you can retarget website visitors to maximize conversions.
Pick a Niche & Create Your Marketing Message
The first step to successful lead generation is defining your target audience. You must pick a niche, define your ICPs (ideal customer profile), and conduct demographic profiling.
Then, you should develop a clear marketing message that addresses the pain points of the decision-makers (your ICPs). Use key keybrand words to write the marketing message. After you’re done writing it, audit it, and refine your message to ensure clarity and consistency.
In the B2B Lead Generation Blueprint, we have explained the steps to write and audit the marketing message.
Then, you should develop a clear marketing message that addresses the pain points of the decision-makers (your ICPs). Use key keybrand words to write the marketing message. After you’re done writing it, audit it, and refine your message to ensure clarity and consistency.
In the B2B Lead Generation Blueprint, we have explained the steps to write and audit the marketing message.
Build a Strong Foundation
Before launching outreach campaigns, ensure your sales and marketing infrastructure is in place. To build a strong foundation, set up, centralize, and optimize all your marketing channels.
Then, implement the scheduling tools to book the appointments; for example: Calendly. You should also use a CRM tool to manage your prospects and other marketing efforts. Also, don’t forget to create a business proposal for lead conversion.
If you want to know about the various CRM tools or scheduling tools that could be a perfect fit for your business, then you should take a look at our B2B Lead Generation Blueprint.
Then, implement the scheduling tools to book the appointments; for example: Calendly. You should also use a CRM tool to manage your prospects and other marketing efforts. Also, don’t forget to create a business proposal for lead conversion.
If you want to know about the various CRM tools or scheduling tools that could be a perfect fit for your business, then you should take a look at our B2B Lead Generation Blueprint.
Apply the Straight-Line Concept
Align all your digital channels to build trust and credibility. Ensure you have a consistent headline, CTA, profile picture, cover image, and value proposition across all your digital platforms.
Also, optimize your website for more conversions and to provide clarity to your prospects. In our B2B Lead Generation Blueprint, we have mentioned how to implement all these in detail.
Also, optimize your website for more conversions and to provide clarity to your prospects. In our B2B Lead Generation Blueprint, we have mentioned how to implement all these in detail.
Map & Clean Your Audience Data
First of all, Decode Firmographics, Demographics & Psychographics and map out your audience for B2B Lead generation.
Then, validate and clean your data to ensure its reliability and its credibility. Regularly review and update your database and remove any outdated data or inaccurate contacts.
Use different lead generation tools, important B2B directories, and filters.
Then, validate and clean your data to ensure its reliability and its credibility. Regularly review and update your database and remove any outdated data or inaccurate contacts.
Use different lead generation tools, important B2B directories, and filters.
Build Outreach Campaigns
After you have a clean database of lead data, build various targeted outreach campaigns. Campaigns should clearly define the purpose of your outreach.
Your campaigns must communicate what your audience will gain from engaging with you. Don’t forget to personalize your outreach campaigns for higher response rates.
Use catchy subject lines and icebreakers to catch the eye of your target audience.
Your campaigns must communicate what your audience will gain from engaging with you. Don’t forget to personalize your outreach campaigns for higher response rates.
Use catchy subject lines and icebreakers to catch the eye of your target audience.
Execute Prospect Outreach Strategies
Determine different outreach channels that work for your business and help you connect with your target audience.
You can use email marketing, LinkedIn outreach, social selling, form submissions, cold calling, etc, to target and engage with your ICPs. Different outreach channels help you connect with potential clients.
You can use email marketing, LinkedIn outreach, social selling, form submissions, cold calling, etc, to target and engage with your ICPs. Different outreach channels help you connect with potential clients.
Lead Conversations
Once you start engaging with the prospects, your next step should be nurturing relationships with them through meaningful conversations. Lead nurturing is an essential step to close the deal.
You should follow up with your prospect regularly. You may also use scripts and frameworks to handle objections.
Even if the prospect is not ready to buy right away, maintaining regular contact keeps you on top of their mind. So whenever they need any service similar to yours, you’ll be the first they think of and reach out to.
You should follow up with your prospect regularly. You may also use scripts and frameworks to handle objections.
Even if the prospect is not ready to buy right away, maintaining regular contact keeps you on top of their mind. So whenever they need any service similar to yours, you’ll be the first they think of and reach out to.
Content Marketing
Content Marketing helps you to build authority, trust, and credibility. Your content should resonate with the pain points, needs, desires, and fantasies of the decision-maker.
You should develop a content strategy that aligns with your audience. Prepare content buckets for different types of content and establish a posting schedule to maintain consistency.
You should develop a content strategy that aligns with your audience. Prepare content buckets for different types of content and establish a posting schedule to maintain consistency.
Appointment Setting
Develop a plan to book appointments for your business. Your goal and the number of appointments you can handle monthly should be clear and realistic.
Automate appointment scheduling and follow-ups to ease the sales process. Use scheduling tools like Calendly or HubSpot Meetings.
Also, implement reminder sequences to reduce no-shows. Don’t forget to run the no-show and call cancellation sequences to increase the qualified appointment rate.
Automate appointment scheduling and follow-ups to ease the sales process. Use scheduling tools like Calendly or HubSpot Meetings.
Also, implement reminder sequences to reduce no-shows. Don’t forget to run the no-show and call cancellation sequences to increase the qualified appointment rate.
Scale with Paid Ads
Once your organic strategies are in place, amplify your reach with paid advertising.
You can run targeted ads on LinkedIn, Facebook, and Google. Also, you can retarget website visitors to maximize conversions.
You can run targeted ads on LinkedIn, Facebook, and Google. Also, you can retarget website visitors to maximize conversions.
Our B2B Lead Generation Blueprint can be a Game Changer!
- Our B2B Lead Generation Blueprint is a framework to book 100+ qualified calls monthly using inbound and outbound marketing.
- It covers ICP definition, outreach campaigns, lead nurturing, content marketing, and scaling with paid ads.
- It includes templates, subject lines, CRM recommendations, and outreach strategies for predictable growth.
What’s it like to work with Exotto?
“The team at EXOTTO is doing really great work daily. Very Serious and Very Consistent! Their knowledge and expertise are quite valuable for us. You feel like they know what they are doing. I highly recommend their services.”
Shannon Etienne
Managing Director, Red Rocket Agency
"EXOTTO was able to grow my accounts on all different social media platforms. They know the insights of social media and how to build up your brand on social media. I would recommend Exotto for anyone running a business with Social Media Presence."
Joel Rottenberg
Founder of Structure Leadership & Management
“I have worked with Exotto since Jan 2022 on different campaigns. They have developed a strong and nurturing connection in which they discover and prioritize the factors that will deliver the best results.”
Shawn M Smith
President, Onjin