Focal Point UK Case Study
- Appointment Setting
- Marketing
-
Client
James Onslow -
Niche
Business Coaching/Consulting -
Year
2023 -
Website
http://www.uk.focalpointcoaching.com/
In six months, EXOTTO helped Focal Point UK to create a pipeline of continuous, compelling prospects.
Customer Story
Focal Point Coaching and Training takes the business coaching techniques of the world-famous business trainer and author Brian Tracy and blends them with their coaches’ business skills and experience.
Their Coaches are experienced, business-minded professionals who are experts in Strategic Planning, Revenue Generation, Sales Management, Financial Management, etc. Their clients are business owners, executives, and managers who need clarity and support. However, they faced obstacles such as limited brand visibility, growth, and difficulty reaching target audiences in a competitive market.
The partnership with Exotto yielded remarkable outcomes, such as higher lead generation and a strengthened market position.
Challenge
Focal Point Coaching and Training faced difficulties in generating high-quality leads, especially when targeting experienced professionals in leadership positions. Their key objectives were:
- Reaching Professionals with 15+ Years of Experience: The target audience consisted of managers and leaders who were typically busy and selective in engaging with new opportunities.
- Engaging Leaders Across Diverse Industries: The campaign needed to attract leaders from various sectors, requiring precise targeting and personalized messaging to resonate with different professional profiles.
- LinkedIn and Email Outreach: These platforms were chosen as the primary channels for lead generation due to their effectiveness in connecting with professional audiences.
- Converting Prospects into Conversations and Appointments: Beyond generating interest, the ultimate goal was to convert initial outreach into meaningful discussions and scheduled appointments, building a strong pipeline of leads.
The Solution
Exotto developed a targeted outreach strategy focusing on LinkedIn and email campaigns:
- Targeted Campaigns: We crafted personalized LinkedIn messages and email templates to target experienced managers and leaders, with clear and compelling CTAs.
- Precision Targeting: We used advanced filters to identify and personalize outreach for relevant prospects.
- A/B Testing: We tested multiple variations of messages and templates to optimize response rates.
- Multi-Touchpoint Engagement: We coordinated follow-ups across LinkedIn and email to maintain visibility and encourage responses.
The Results
- 2232 Appointments
- 87 Conversations
- Outreached 17827 Prospects
