Leadco Case Study
- Appointment Setting
- Marketing
-
Client
Guillaume Godbout -
Niche
Marketing And Advertising -
Year
2022 -
Website
https://leadco.io/
In six weeks, EXOTTO helped Leadco to create a pipeline of continuous, compelling prospects.
Customer Story
Leadco is a lead-generation B2B service provider marketing company helping businesses generate potential leads and increase their customer base. They employ various strategies and techniques to identify and attract individuals or organizations that have expressed interest in a particular product or service.
They were struggling with generating new leads for their business. That’s when Exotto stepped in. After collaborating with Exotto, Leadco achieved the numbers they aimed for.
Challenge
Leadco’s main challenge was scaling their lead generation efforts to reach decision-makers in companies with 1-50 employees. Specifically, their objectives included:
- Targeting B2B service providers.
- Developing a campaign to connect with key decision-makers, such as managers and directors, in small to medium-sized companies.
- Generating qualified leads that could convert into appointments and eventual sales opportunities.
The complexity of reaching a highly specific target audience required a strategic approach to ensure meaningful engagement and measurable results.
The Solution
Exotto developed a comprehensive solution tailored to Leadco’s needs. This involved:
- Targeted LinkedIn Campaigns:
Leveraging LinkedIn’s advanced targeting features, Exotto crafted a campaign focused on decision-makers in firms across the US and Canada. The campaign prioritized industries and roles aligned with Leadco’s offerings. - A/B Testing:
To maximize outreach effectiveness, Exotto conducted A/B testing on campaign elements, including messaging, subject lines, and call-to-action strategies. This iterative approach ensured continuous improvement in engagement and conversion rates. - Personalized Messaging:
The outreach featured customized messages that resonated with the challenges and goals of the target audience, fostering meaningful conversations.
The Results
- 19 Appointments
- 128 Conversations
- Outreached 3100 Prospects
