In six months, EXOTTO helped TVAs MEDIAblitZ to create a pipeline of continuous, compelling prospects.

TVA’s MEDIAblitZ is a media campaign designed to deliver powerful brand visibility and a strong return on investment. Therefore, for the past 10 years, they have used the MEDIAblitZ technique. It works by putting an advertisement in more than 20,000 television and radio stations, print and airline publications, and social media accounts for 3 to 6 months. This is in addition to supporting national broadcast, cable, satellite, digital, and PR activities that ensure the presence of media in almost every household in the country.

Even with all this media coverage, TVA’s MEDIAblitZ was still unable to reach the full potential of its offering and ended up facing significant challenges such as audience engagement and ineffective campaign strategies.

Then, TVA’s MEDIAblitZ overcame these obstacles by collaborating with Exotto. They both followed innovative approaches and achieved remarkable outcomes.