TVA’s MEDIAblitZ is a full-scale, orchestrated media assault that blasts your message across 20,000+ TV, Radio, Print, Airlines, and Social Media outlets for 3-6 months. It is designed to build brand awareness and solid ROI for our clients via a national broadcast, cable, satellite, print, radio, digital, social media, and PR campaign reaching nearly every household in the country.
TVA’s MEDIAblitZ wanted to expand their audience and reach new decision-makers in the TV-Media industry.
To engage with people who are looking for cost-effective ways to get their product or service in front of millions of potential customers, build national brand awareness and potentially generate a massive amount of sales revenue.
We launched multiple prospecting campaigns on LinkedIn and Email and did A/B testing to optimize creative and identify the best approach to drive the highest CTR and conversion rates.
Our target audience included CEOs, Presidents, CMOs, Marketing Directors, SVP or VP of marketing/advertising/sales, Brand marketing managers, Brand strategists, Directors of brand marketing, Directors of brand strategy, Chief Growth Officers in US, CANADA AND UK.
We scheduled more than 11 conversion meetings for our client through Email outreach, LinkedIn and LinkedIn inmail.
We were able to connect with 450+ prospects via email conversations, ensuring that meetings were scheduled with the relevant individuals and that the necessary objectives were in place before the client connects with them for the first time.